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Product
~16 min · 6 sections · 24 questions

Web App / SaaS Brief Template

Use this for product teams scoping a v1 of a web app or SaaS product. Cuts past 'we want everything' into the minimum lovable product.

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1. The problem worth solving

If the problem isn't sharp, the product won't be either.

  • Q1.Who has this problem, painfully, today?
  • Q2.How are they solving it now (workaround, spreadsheet, competitor)?
  • Q3.Why is now the right time to build this?
  • Q4.What happens if we don't?

2. Users & roles

Different roles mean different surfaces.

3. Core flows & MVP scope

Pick the 3 flows that make the product 'real'.

4. Data & integrations

Decide what the product owns vs imports.

5. Pricing & monetisation

Pricing shapes the product. Decide early.

6. Tech, timeline & team

Match ambition to capacity.

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