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Product
~16 min · 6 sections · 24 questionsWeb App / SaaS Brief Template
Use this for product teams scoping a v1 of a web app or SaaS product. Cuts past 'we want everything' into the minimum lovable product.
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1. The problem worth solving
If the problem isn't sharp, the product won't be either.
- Q1.Who has this problem, painfully, today?
- Q2.How are they solving it now (workaround, spreadsheet, competitor)?
- Q3.Why is now the right time to build this?
- Q4.What happens if we don't?
2. Users & roles
Different roles mean different surfaces.
3. Core flows & MVP scope
Pick the 3 flows that make the product 'real'.
4. Data & integrations
Decide what the product owns vs imports.
5. Pricing & monetisation
Pricing shapes the product. Decide early.
6. Tech, timeline & team
Match ambition to capacity.
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