BriefHQ · Free preview
Most popular
~12 min · 6 sections · 24 questionsWebsite Redesign Brief Template
A focused brief for agencies replacing or evolving an existing website. Surfaces what's broken, what to keep, and what success looks like 90 days post-launch.
Free preview — first 4 of 24 questions. Upgrade to Pro for the rest.
1. Why now?
Understand the trigger so you brief design with intent.
- Q1.What changed in the business that's driving this redesign?
- Q2.What does the current site fail to do today?
- Q3.If we did nothing for 6 months, what would it cost you?
- Q4.Is there a hard launch deadline (event, season, funding)?
2. What's working today
Don't throw away wins. Find what to preserve.
3. Audience & jobs-to-be-done
Pin who the new site is for, not who the old one was for.
4. Goals & measurement
Move past 'looks better' into measurable lift.
5. Scope & content migration
Lock the edges so scope creep dies early.
6. Brand evolution
Decide if this is a redesign or a rebrand.
20 more questions locked
Upgrade to Pro to view the rest
Unlock all 24 questions of this template, every other template, unlimited briefs, white-label, and integrations.