BriefHQ · Free preview
Revenue-focused
~15 min · 6 sections · 24 questionsE-commerce Brief Template
Built for Shopify, WooCommerce, and headless commerce briefs. Covers catalog complexity, payments, shipping, and post-purchase ops.
Free preview — first 4 of 24 questions. Upgrade to Pro for the rest.
1. The store today
Baseline reality before recommending a platform.
- Q1.What platform are you on now (if any)?
- Q2.Monthly orders, AOV, and rough revenue?
- Q3.Top 3 frustrations with the current setup?
- Q4.Are there bottlenecks in fulfilment, support, or returns?
2. Catalog & merchandising
Sizes the build correctly — variants, options, bundles.
3. Payments, tax & shipping
Surface the boring stuff that derails launches.
4. Customer journey
Optimise for the entire purchase loop, not just the PDP.
5. Goals & metrics
Pick numbers worth building toward.
6. Tech & integrations
Lock the stack early to avoid mid-build surprises.
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