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Studio-grade
~10 min · 5 sections · 20 questionsBrand Identity Brief Template
For studios delivering logo, type, color, and brand systems. Forces a positioning conversation before any visual work begins.
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1. Who you are
Brand starts with the company, not the logo.
- Q1.What does the company do, in one sentence a 12-year-old could repeat?
- Q2.What does it stand for that competitors don't?
- Q3.What does it refuse to do?
- Q4.What's the founding story worth telling?
2. Audience & perception shift
Brand is the gap between how you're seen and how you want to be seen.
3. Voice & personality
Pin the personality before picking a typeface.
4. Visual direction
Concrete anchors beat vague vibes.
5. Deliverables & application
Don't design what will never get used.
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