Website brief templates, by industry
Battle-tested, agency-grade brief templates for every kind of website project — from e-commerce stores to law firms. Stop forgetting the questions only specialists ask.
E-commerce Website Brief Template
Scope a Shopify, WooCommerce, or headless e-commerce build without surprises. This brief template forces the questions that decide whether the project ships on time and on budget — catalogue size, payment rails, fulfilment, and migration realities.
Restaurant Website Brief Template
Build restaurant and hospitality websites that actually drive bookings and orders — not just look good. This brief template covers reservations, ordering, menu workflows, and the local-SEO levers most restaurant sites get wrong.
SaaS Website Brief Template
Scope a SaaS marketing website that ranks, converts, and resells — not a glossy brochure. This brief template forces alignment on ICP, positioning, signup flow, and the integrations and pricing complexity that swallow timelines.
Law Firm Website Brief Template
Law firm websites are won and lost on trust, intake speed, and local search. This brief template covers practice-area architecture, attorney bios, regulated content, intake forms, and the conversion design legal-marketing agencies cannot afford to skip.
Real Estate Website Brief Template
Real estate websites are listing engines with a brand wrapper. This brief template covers MLS/IDX integration, listing UX, agent profiles, lead capture and the CRM hand-off that turns the site into a closed deal.
Dentist Website Brief Template
Dental websites convert when they make booking effortless and treatment costs transparent. This brief template covers online scheduling, treatment-page architecture, insurance handling, HIPAA, and the local SEO that drives new-patient growth.
Gym & Fitness Website Brief Template
Gym and fitness websites are member-acquisition machines. This brief template covers class booking, membership plans, trial offers, and the booking platform integrations that determine whether the site is a sales tool or a brochure.
Nonprofit Website Brief Template
Nonprofit websites have to do three jobs at once: raise money, tell impact stories, and recruit volunteers. This brief template covers donation flow, recurring giving, program architecture, and the accessibility and reporting standards funders expect.
Property Developer Website Brief Template
Property developer websites sell a building before it exists. This brief template covers off-plan launches, unit-mix presentation, virtual tours, reservation flow, and the broker-portal and CRM hand-off that closes the sale.
Construction Company Website Brief Template
Construction websites win work on trust, project portfolio, and how easy it is to start a conversation. This brief template covers portfolio architecture, services, lead capture, and the local SEO that drives the right enquiries (and filters out the wrong ones).
Consultant & Coach Website Brief Template
Consultant and coach websites sell credibility and a clear next step. This brief template covers positioning, service architecture, lead magnets, booking flow, and the case studies and authority content that turn a visit into a discovery call.
Agency Website Brief Template
Agency websites are the hardest sites to brief — because the team building them are the experts. This template forces the same discipline you'd demand from any client: clear positioning, case-study-led structure, and a real conversion goal.
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